Scarlets appoint James Bibby as Head of Commercial

Kieran Lewis News

Scarlets are delighted to announce the appointment of James Bibby as their new Head of Commercial.

James will lead a team looking to build on the strong commercial partnerships already in place at the Scarlets.

From Neath, James joined the Royal Navy before studying business IT at Swansea University. He has been employed in a number of business development/commercial roles within the logistics industry and has more recently been regional sales manager at DHL.

He said: “I am really excited to be joining the management team at Scarlets and delivering on the ambitious plans we have in place for the coming seasons.

“Realising the full potential of the Scarlets brand and continuing to build on the strong relationships we have with our commercial partners and also the community is my main focus.

“With the popularity of rugby growing each year and the Rugby World Cup in Japan expected to be a huge success, it is an exciting time to be involved in professional rugby.

“I have been amazed by the level of fan engagement and also the positivity and professionalism that surrounds the club.

“With a new coaching team and the 2019/20 season ahead I’m looking forward to the coming weeks and months.”

Scarlets Chief Operating Officer Phillip Morgan said: “We are delighted to appoint someone of James’s calibre to head up our commercial team.

“The Scarlets have developed strong relationships with our loyal sponsors and commercial partners and with James’s experience, enthusiasm and expertise we are looking to drive that forward in the coming years.”

Pictured: Scarlets Head of Commercial James Bibby (right) with Chief Operating Officer Phillip Morgan