For businesses looking to increase visibility, strengthen community connections, and create memorable experiences for clients and employees, a player sponsorship with Scarlets offers a unique and powerful marketing opportunity.
The Scarlets provides businesses with direct access to elite athletes, passionate supporters, and a respected regional brand that reaches audiences across Wales, and beyond.
Player sponsorship has become one of the most popular ways for organisations of all sizes to engage with the club.
What is player sponsorship?
Player sponsorship allows a business to partner with an individual Scarlets player throughout the season. Whether sponsoring an established international star or an emerging academy talent, companies benefit from a close association with the player and the wider Scarlets brand.
The partnership helps support the continued development of Welsh rugby talent while creating valuable promotional opportunities for sponsors.
Key benefits for sponsors
Scarlets player sponsorship packages typically include a range of commercial and promotional benefits designed to maximise brand exposure and engagement, including:
- Association of your business with a Scarlets player
- Player appearances at company events and promotional activities
- Recognition in matchday programmes
- Business logo placement alongside the sponsored player on club platforms
- Social media exposure linked to player achievements
- Matchday stadium announcements when sponsored players score, URC games only
- Invitations to exclusive sponsor events and networking opportunities
- Signed memorabilia and framed jerseys for display within your business premises, player dependent
More than just brand exposure
While visibility is a major advantage, player sponsorship delivers much more than traditional advertising.
Businesses gain access to authentic storytelling opportunities, allowing them to align their brand with values that rugby fans admire—commitment, teamwork, resilience, and excellence. Sponsors can use player appearances, digital content, and community engagement initiatives to strengthen customer relationships and enhance their corporate profile.
For local businesses across west Wales, sponsorship also demonstrates a commitment to supporting regional sport and investing in the next generation of Welsh rugby talent.
Get in touch
Businesses interested in exploring player sponsorship opportunities can contact the Scarlets Commercial Team on [email protected] or by calling 01554 783906to discuss available players, package options, and bespoke partnership opportunities tailored to specific business objectives.