A New Era as Premier Sports is now live in the UK


Premier Sports has officially relaunched in the UK today, 9 th April 2024 with a brand new website,
app and online streaming platform while linear channels across the platforms Sky, Virgin and
Amazon have been fully rebranded to Premier Sports.

From today, all current customers will experience a seamless transition to Premier Sports and it’ll be
very much business as usual with all the great sports content still available to watch on customers
preferred platforms. New customers can subscribe to Premier Sports now on the new website
available at www.premiersports.com.

This April, there is a huge amount of unmissable content available for Premier Sports customers
including two mouthwatering Scottish Cup Semi Final fixtures between Rangers v Hearts and
Aberdeen v Celtic, ElClásico as Jude Bellingham’s Real Madrid welcome Barcelona to the Santiago
Bernabéu Stadium as well as the business end of the BKT United Rugby Championship season.

Richard Sweeney, CEO of Premier Sports commented: “We are thrilled to return to the UK market
and offer our stellar sports portfolio to a loyal and expanding subscriber base. This represents a new
era for Premier Sports in the development of our business, we’re excited to be back across the UK.”
“Customers will continue to see the same great line-up of sports talent leading our coverage, and all
our usual unmissable live action sport across domestic and international football, rugby, ice-hockey,
motorsport and martial arts.”

Premier Sports will broadcast LALIGA, Scottish Cup, Scottish League Cup, International football
fixtures, Coppa Italia and DFB Pokal; BKT United Rugby Championship, TOP14 rugby, EPCR Challenge
Cup, NHL, IIHF World Championship, NASCAR and KSW.

Following the recent closing of Premier Sports acquisition of Viaplay Sports UK, the pay TV channels
will be rebranded as Premier Sports 1 and 2, available on Sky channels 419 and 420, on Virgin as
channels 551 and 552 and on Amazon Prime as an add on subscription. The new streaming service is
supported by a wide range of devices and platforms, including iOS and Android smartphones and tablets, PC and Mac, FireTV and AndroidTV, Chromecast, with dedicated Smart TV apps for Samsung
& LG devices coming soon.

Premier Sports is available now at www.premiersports.com.