Scarlets are delighted to extend their partnership with North Wales-based South Caernarfon
Creameries, the award-winning makers of locally produced Welsh cheese and Welsh butter
to help the promotion of their flagship Dragon brand.
Established in 1938, SCC is Wales’ largest wholly owned dairy co-operative. Made up of 154
farms, SCC joined the Scarlets commercial family last season and as well as a presence in
the Supporters Village on match-day they have also hosted cheese tasting events at Parc y
Scarlets and have a branded hospitality box on the third floor of the stadium. Their distinctive
branding and adverts can also be found in the match-day programmes and on pitch-side
LEDs.
The partnership comes at an exciting time for Dragon as they prepare to launch their
marketing campaign with a brand-new website including a much-anticipated online shop,
new products and exciting competitions for rugby fans to get exclusive match day
experiences.
Kirstie Jones, Marketing Manager at South Caernarfon Creameries, said: “We’re so pleased
to be partnering with the Scarlets again this year. The past year has already shown
increased and positive brand recognition across South Wales, and we’re excited to further
develop that again this year.
“The Scarlets have a great affinity with the local community, and we’re looking forward to
continuing being a part of that.”
The Scarlets have always had a strong link with the farming community within Wales with
front rower Steff Thomas brought up on a dairy farm in the region.
Scarlets Head of Commercial Garan Evans said: “It’s been fantastic to have Dragon as part
of the Scarlets family for the last 12 months and we’re delighted to continue our partnership.
“Being at the heart of the community is something we both value and hold strong and we
look forward to working with Kirstie and the team on some exciting campaigns for our
supporters over the coming season.”
Pictured is Kirstie Jones, Marketing Manager at South Caernarfon Creameries, with Scarlets player Aaron Shingler
About South Caernarfon Creameries (SCC)
SCC is a wholly owned Welsh dairy co-operative made up of 154 farms, some of which have
been supplying us with milk for generations. We have close relationships with all our farmers
and know that they really care about their herds. All our farmers are red tractor assured and
work to conserve the Welsh countryside. The cows graze on lush grass and enjoy some of
the most spectacular views that Wales has to offer – including the Llŷn Peninsula and
Snowdonia National Park.
For more information on Dragon go to www.dragonwales.co.uk / www.sccwales.co.uk