Scarlets Rugby is proud to announce the extension of its long-standing partnership with one of west Wales’ leading brands Castell Howell.
As part of the renewed agreement, Castell Howell will continue as the official South Stand Sponsor, with fresh branding set to be unveiled in and around the concourses at Parc y Scarlets.
Castell Howell also remains a key kit partner, retaining a prominent position on the Scarlets jersey.
Expanding its role within Parc y Scarlets, Castell Howell will continue as the primary supplier of food and beverage services across Parc y Scarlets. As part of this, the company has secured new “pourage partner” rights, granting it responsibility for the supply of alcohol throughout the stadium
A family-run wholesaler with an emphasis on Welsh produce, Carmarthenshire-based Castell Howell was formed by Scarlets director Brian Jones on his farm in 1988 and has established itself as a dominant force in the UK foodservice industry as well as a trusted and respected presence in the west Wales community, supporting a number of local projects and sports organisations.
Castell Howell will work closely with the Scarlets Community Foundation on a range of initiatives, including providing healthy street food samples to children in the FSG Arena during selected fixtures to promote healthier lifestyle choices among young fans.
Parc y Scarlets will also remain an important venue for Castell Howell’s ever-popular trade shows, further strengthening the commercial ties between the two organisations.
Garan Evans, Scarlets Commercial Manager, said: “We are delighted to extend our partnership with Castell Howell, a company that has been a valued and trusted partner of the Scarlets for many years. Their continued commitment across multiple areas of the club, from matchday experience to community initiatives, highlights the strength of our relationship.
“We are forever grateful to the ongoing support of Brian, Martin and the family, and by reinforcing our partnership it not only enhances what we can offer our supporters at Parc y Scarlets, but also allows us to work together on community projects that benefit people across west Wales.”
Martin Jones, Castell Howell Director of Transport Operations, said: “As a Welsh business, we fully recognise the vital role that Scarlets Rugby and local grassroots clubs play in developing the next generation of players — something we are genuinely passionate about supporting.
“Being a proud family business, our commitment goes far beyond the playing field. With matches played at Parc y Scarlets, we’re delighted to support not only the team but also the many local businesses we supply across the region. Supporters coming to cheer on the Scarlets also bring a welcome boost to neighbouring hospitality and retail businesses, helping to add real vibrancy to the local community.
“Continuing as the primary supplier of food and beverage services, along with securing the new ‘pourage partner’ rights, is tremendous news for the Welsh supply chain. It also creates further opportunity to expand the Welsh produce range already supplied throughout the stadium, strengthening our shared commitment to supporting local producers and showcasing the very best of Wales.
“For us, the vision remains clear – to ensure that everyone, from rugby supporters to local businesses and suppliers, benefits from our involvement. Making a positive difference to the communities we care deeply about is at the heart of who we are as a family business.”