Scarlets welcome Ascona Group as a main partner

Rob Lloyd News

Scarlets are delighted to announce a new partnership with Ascona Group, a top 10 UK independent forecourt operation and one of The Sunday Times’ 100 fastest growing businesses.

With headquarters in Pembrokeshire, Ascona employs over 750 people and specialises in turning independently-owned forecourts into cutting edge roadside retail destinations. Each forecourt is regenerated and upgraded to cater for visitors as well as each of their local community’s needs, with a view to sustainable and profitable growth. Since 2018 the business has embarked on a high growth strategy which has seen them expand from two to 62 sites across the UK today. 

The partnership comes at an exciting time as Ascona Group prepares to open their new service station site in Machynlleth. The redevelopment further expands the company’s portfolio of modern roadside retail sites in Wales, creating new jobs and supporting local community initiatives including children’s sports teams and foodbank charities. 

Ascona Group will be a main partner for the Scarlets for the upcoming season with their branding being displayed on the playing kit and in digital and static form around the stadium. Ascona Group will also be the player sponsor for scrum-half Archie Hughes for the upcoming season.

Darren Briggs, founder and Managing Director of Ascona Group, said: 

We are delighted to announce our new partnership with Scarlets. Since we started Ascona back in 2011, supporting our local communities has been central to our culture, so we are thrilled to be partnering with such an iconic Welsh sports team. 

“On a personal level, I am a huge supporter of Welsh rugby and it has been fantastic to see the club’s progress in recent years, as well as the support the club offers to young and talented players coming through out of the region. 

“We look forward to the coming season with great excitement. Seeing the Scarlets playing with our logo on their shirts is another defining moment for Ascona and is further testament to all of the hard work the team has achieved over the years. 

“Everyone at Ascona will be behind the players and their support team in the seasons ahead and we will be cheering them on in what should be a thrilling fixture against the Barbarians in a few weeks.”

Scarlets Head of Commercial Garan Evans said: 

“We are thrilled to welcome Darren and the Ascona Group to the Scarlets family. They are a West Wales company who have shown incredible growth in recent years and have community very much at their heart. We look forward to some exciting announcements in the coming weeks before welcoming the team to the Parc for what promises to be a fantastic occasion for the Barbarians game next month.”

You can read more about Ascona Group on their Website