Marketing Manager

GwenanRecruitment

Scarlets Rugby is a professional Rugby club steeped in history and tradition. Based at Parc y Scarlets in Llanelli, we compete in the United Rugby Championship (URC) and European competitions. Parc y Scarlets is not only our fortress on matchdays but also a premier venue for conferences, events, and hospitality in West Wales.

We are looking for a driven, creative and organised Marketing Manager to lead targeted campaigns that grow fan engagement, drive ticket sales, boost event revenues, increase visitor numbers and enhance our club’s profile both locally and nationally.

PRINCIPAL ACCOUNTABILITIES

  1. Marketing Campaign Development:
    • Plan, execute and optimise marketing campaigns across digital, print, and broadcast media to promote (but not limited to) the following;
      a) Season tickets and matchday ticket sales for URC and other home fixtures
      b) Corporate hospitality packages
      c) Conference and event bookings at Parc y Scarlets
      d) Retail sales
      e) Food & Beverage sales
  2. Brand & Fan Engagement:
    • Develop and deliver compelling content and storytelling to strengthen the Scarlets brand, and to collaborate with internal teams to promote community and fan engagement initiatives
  3. Partnership & Collaboration:
    • Work with other professional rugby clubs, URC marketing teams and the Welsh Rugby Union to maximise campaign reach and cross-promotional opportunities
    • Support sponsor activation plans and maximise brand value for commercial partners
  4. Digital & Social Media Management:
    • Oversee and deliver digital marketing activity, including social media, email campaigns, web content, and paid advertising
  5. Insights & Reporting:
    • Monitor campaign effectiveness using KPIs and analytics tools
    • Provide regular reports to senior management and suggest data-driven improvements
  6. Department Management:
    • Provide structured and inspirational leadership of the Marketing Team in delivering departmental and company objectives
    • Provide effective Performance Management of departmental staff and support HR processes in other departments as and when required

GENERAL ACCOUNTABILITIES

  1. A positive attitude to Information Technology in carrying out the responsibilities of the post
  2. To behave in an ethical and professional manner at all times and to be willing and able to reinforce the importance of these qualities within the company
  3. An understanding and commitment to equal opportunities in employment and sport
  4. An understanding of individual responsibility in complying with the Health and Safety policies and arrangements
  5. Ability to work irregular and antisocial hours as required including work outside normal hours, at evenings, weekends and public holidays

Your Skills & Experience

Essential:

  • Demonstrable experience of facilitating growth in a marketing role (ideally 3–5 years), preferably in sports, events, or entertainment sectors
  • Strong campaign planning and execution skills
  • Proficiency in digital marketing tools and platforms (social media, email marketing, CMS, SEO, analytics)
  • Ability to manage multiple projects and stakeholders
  • Excellent written and verbal communication skills

Desirable:

  • Passion for rugby and understanding of the professional rugby landscape in Wales
  • Experience in ticketing and CRM platforms
  • Familiarity with Adobe Creative Suite or similar design tools
  • Ability to speak Welsh

Salary: Competitive

How to apply:

Send your CV and cover letter explaining why you are suitable for the role to [email protected]

Please use the subject line: Application – Marketing Manager – [Your Name]

Include your contact details and availability/start date.

Apply by Friday 21 August, 2026.